“The brand association between Neil Perry, Rockpool and Lexus is an obverse one. We share common goals to strive to be the best, but importantly to make sure that the people who eat in the restaurants or drive Lexus cars gain great pleasure out of them. They are two luxury brands that deliver on the promise. My GS 460 H is quite simply the best car I have ever driven for performance and comfort”. Neil Perry

The Pursuit of Perfection

Many years ago, Dr Toyoda had a dream. A dream which grew into an obsession to create a car so advanced, it would change the course of the automotive history. One that would embody the collective genius and talent of both engineers and designers. One that would inspire new levels of automobile satisfaction in the most discerning drivers.

And so, at a top-secret meeting of its most senior management, strategists and engineers, the relentless pursuit to create the world’s finest performance luxury sedan began.

It took 6 years, 2300 technicians, 1400 engineers, 450 prototypes, 430 million test kilometres and hundreds of patents pending. It was a commitment to time, to detail and to a dream.

The result was the birth of a marque that rocked the automotive world, setting a new benchmark which forced other luxury car makers to reassess their own standards.

A fascinating new era in the history of the automobile had begun – the era of Lexus.

The success of Lexus around the world today, is a fitting tribute to the uncompromising standards of the original Lexus organisation. Indeed, for Lexus “the pursuit of perfection” is never over and their news-breaking innovations are as familiar to the industry, as the Lexus badge itself.

Equipped with pure, uncompromising luxury and built with painstaking care, Lexus was always destined to become one of the world’s great luxury automobiles.

The feeling as you open the door, is one of genuine welcome, as if the car itself, is inviting you inside. The interior of every Lexus has been crafted with an obsession for detail which is unsurpassed.

And despite all the sophisticated engineering required to produce a car of such technical precision, for Lexus, the human touch is still the most important factor of all.

The customer is everything at Lexus.

The Lexus Covenant, an agreement made by all those involved with Lexus, is integral to the brand, and at the heart of this covenant are the words: ‘..treat each and every customer as we would a guest in our own home.’

This is the Lexus difference. This is what draws people to the brand.

This is what drives ‘The Pursuit of Perfection’.